Monopoly is the goal, monopoly is the problem — by Seth Godin

Every public company seeks, at some level, to be a monopoly, an organization with enough market power to dictate pricing, profits and the future of the market.

And monopoly is also a critical failure of capitalism. When monopoly occurs, when the customer no longer has a choice, prices go up, innovation goes down and mostly, consumers have no voice.

A key role of government is to create an environment where monopolies don't happen--and when they do, to intervene and eliminate them.

Choice is the key word in making markets work. No choice, no market.